Saturday, August 05, 2006


Coke brings trouble to Aamir Khan

Aamir Khan may just be regretting his decision to voice his views on the Narmada valley dam project. It is common knowledge that he did not make any friends by doing this. In fact he lost quite a few friends and maybe a lots of fans too. Most of these people belonged to the state of Gujarat, the state to which his statements pertained directly too. The people antagonized most were the B.J.P. workers of the state whose government was barring no efforts to get the project underway. All this culminated in Aamir’s film Fanaa not getting released in Gujarat. A loss of many crores for the producer.

Just when one thought that all the fuss concerning the issue had died down; it all has come roaring back to haunt Aamir. The recent reports of coke and pepsi still containing pesticides above permissible limits have sent the B.J.P. into overdrive trying to settle scores with Aamir.

As one knows Aamir is the premier brand ambassador of coke in the country. So, the B.J.P has taken the opportunity and started making Aamir its main reference point in all its criticisms of the soft drinks. They have also not refrained from making a few personal remarks about the actor’s moral rights to speak about the Narmada project. According to them, one who endorses such multinationals is not fit to be the voice of the farmers of the country. Though many other leading Bollywood stars are associated with such brands, the B.J.P has chosen to take only Aamir’s name. Going by the viciousness of the comments, they are not likely to end any time soon.

Whether Aamir is regretting his decision to speak out about Narmada or his decision to endorse coke is anybody’s guess.

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